How my Grok Bot chief of staff grew into eight bots

At the start of September I set up one AI assistant on Grok Bot. Its job was to help me keep on top of LinkedIn for Dreams AI and Exponential Partners. I wrote up that setup at the time.

Six weeks later I have eight bots. One acts as my chief of staff and the other seven do one job each. One watches YouTube for me every weekday morning. On Mondays and Wednesdays another reads the AI news, and a third looks at what's getting reach on social.

Every Thursday a fourth drafts LinkedIn posts. There's one that researches podcast episodes, one that finds potential customers, and one that started on our SEO this week.

None of them post anything. I'll say that first, because it's always the first question. Everything comes back to me as a draft.

In August I stopped posting on LinkedIn for three weeks. I had plenty to say. I just never found the hour to turn it into a post, for two brands, between kids and calls.

Weekly impressions fell from 138 to 65, and the first week of September was my first on record with zero reactions, comments or reposts. I spend my working week teaching people to automate the boring parts of their job. My own content was still entirely manual.

What my Grok Bot setup does in a normal week

Here's a real week, Monday 5 to Friday 9 October.

Monday at 7:45 I got a brief on three YouTube episodes I didn't have time to watch, with a couple of LinkedIn angles for each. At 9:07 the news scan arrived. It covered Meta's small-business agent (US and Canada only, which is awkward when you work out of London and Montreal), new models coming into Microsoft Copilot, and some tighter rules on what agents are allowed to touch. At 9:48 a trend pack showed up with seven post formats and sample hooks for each brand.

On Thursday at 8:45 the LinkedIn bot drafted Friday's posts from all of that. On Friday at 9:05 it nudged me, because I hadn't approved them. (I often don't. More on that below.)

Also on Friday I had a payroll call. Before it started, my chief of staff sent me prep it had pulled from my calendar and inbox. I hadn't asked for it.

When I asked how it knew about the meeting, the answer was boring. I'd connected my calendar and work email weeks earlier and told it to do check-ins. Boring is good here.

When GPT-6 Astra came out, the bots turned it into a fixed half-day offer in one afternoon: a one-pager, a LinkedIn draft, pricing cues and a warm outreach list, all mailed to me. I still decided who got contacted and what the price was.

How one bot turned into eight

I didn't plan eight bots. Each one appeared when the chief of staff started doing too many things badly.

• YouTube Brief came first. I follow channels like AI Daily Brief, All-In and Dwarkesh Patel, and I never get through them.
• AI News Watch came next, because the YouTube summaries kept missing announcements that came straight from the labs.
• LinkedIn Drafts turns all of that into a Thursday pack. Every draft goes through a humaniser pass in my voice: no em dashes, no "let's dive in".
• Social Media Manager goes the other way. It tracks which formats are getting reach, whatever the topic.
• Podcast Prep researches and writes rundowns for the podcast Sacha and I record.
• Market Research finds real, public businesses in the UK and Canada that might want two products we're exploring: invoicing and payroll for small firms, and a workflow tool for immigration lawyers. It gave me 45 enriched leads in one afternoon. It doesn't contact anyone.
• Blog & SEO started this week. It's the reason this post exists.

The pattern was the same every time. Give one bot one job. Write down what it must never do. Have it put its work in a shared folder so the others can read it.

What didn't work

Some of this has been messy, and I think the mess is the useful part.

Drafts I never approve

The LinkedIn bot writes a good pack every Thursday. Plenty of weeks I don't reply. Then on Friday it nudges me about a post that's already stale.

The fix we're working on is a simple ledger. A draft expires after a week, and nobody nudges me about it again.

Bots treading on each other

At one point the news bot, the YouTube bot and the social bot were all pitching me the same Microsoft story. We had to draw lanes.

News finds what happened. YouTube finds what smart people think about it. Social finds the format. LinkedIn writes it.

The chief of staff doing the work itself

Sometimes, when a scheduled job fired, my chief of staff wrote the trend pack itself instead of handing it to the bot whose job it was. It worked, but the output drifted. "One owner per job" is now the top rule.

Paying for a tool I didn't need

This week I signed up for an SEO tool so the bots could read our Google data. It turned out that needed a paid plan.

Then I remembered that Neo, our AI agent at Exponential Partners, already emails me a weekly search report. The data had been in my inbox the whole time.

What the numbers say

That weekly report is a bit humbling. In the 28 days to 2 October, Dreams AI got 397 clicks from Google. The biggest single page is a guide to which AI model to pay for, and most of the rest are guides to running AI agents. Only 12 of those clicks landed on a page where you can book a session.

Exponential Partners got 8 clicks in the same window. All of them landed on the homepage, and the only search term Google shows a click for is our own name.

So one site gets traffic from people who mostly aren't looking to hire anyone, and the other barely gets found.

This post is also the first test of a hunch: writing about what I actually do with AI will beat another generic how-to.

If you want to try this

You don't need eight bots. Start with one, and give it three things:

1. One recurring job you already hate. Mine was keeping up with AI news.
2. A written "never" list. Never post, never email anyone, never spend money.
3. A place to put its work that you'll actually look at.

Add a second bot only when the first one is clearly doing two jobs.

My starting setup, with the connectors and the weekly cadence, is in how I set up Grok Bot. For an earlier version of this on a different tool, see what my AI agents actually do all day, from April.

Eight bots, and I still press every button that goes out in public.

If you want to set up your own version in 90 minutes, using tools you already pay for, that's what a Dreams AI 1-2-1 session is for. Book a session. If you're not sure it's a fit, message me and I'll tell you honestly.