I’m on this list. Here’s how to read it.
I run AI training in London, and I sell the service this page compares.
Rather than pretending to be a neutral observer, I’ve made the comparison as useful as possible: published prices, clear selection criteria, specific strengths and weaknesses, and recommendations based on what you actually need.
I wrote it because the AI training market is unnecessarily difficult to navigate.
Spend an evening searching and you’ll find a £2,295 one-day course, a 13-month apprenticeship, a free government module and dozens of near-identical comparison pages that never tell you what anything costs.
This page lays out the market in one place.
I’ve included my own training because it belongs in the category. I’ve also included several providers I would actively recommend instead of me for particular requirements, budgets and types of learner.
Prices were checked on providers’ own websites in July 2026. Where a provider does not publish a price, I have said “not published” rather than estimating it.
How I selected the providers
I used four criteria.
Does the training change what you do on Monday?
Most AI training produces a certificate and a general understanding of the technology.
The better test is whether something in your work changes afterwards: a report takes less time, a workflow is automated, a proposal gets written faster or your team starts using the tools consistently.
Do they publish a price?
Clear pricing makes it easier to compare providers without entering a sales process first.
Some bespoke corporate programmes genuinely require a proposal. But for a standard course or workshop, buyers should be able to understand the likely cost before booking a call.
Is it built around your work or around a standard deck?
There is a real difference between:
“Here is what AI can do.”
And:
“Here is what AI can do with your inbox, order book, documents and spreadsheets.”
Both can be useful. They solve different problems.
Can a small business actually buy it?
Many of the UK’s largest AI training providers primarily sell apprenticeships or corporate programmes.
Those programmes may be excellent, but they are often designed for levy-paying employers, large cohorts and central L&D budgets. They are not necessarily accessible to a nine-person business that wants help this month.
What this list is optimised for
I’m a solo trainer specialising in live, bespoke work with individuals and small teams.
That means I place a high value on practical application, direct access to the trainer and working with the client’s real tools and workflows.
Someone evaluating national workforce programmes or accredited qualifications would reasonably rank the market differently. I’ve made those distinctions clear throughout the list.
The list
1. Dreams AI Can Buy (me)
Before a team session I run a discovery call and research your business, then build the demos on your actual stack. If your team lives in Shopify, email and a shared calendar, that’s what we use. A nine-person jewellery business wanted to know which parts of their order-to-delivery workflow AI could take over, so that’s what we built, live, in front of everyone. A heritage textile company with manufacturing in India put eleven people online at once, board members through to admins. Five senior IT leaders at a capital-markets regulator watched regulatory frameworks get compared on screen in real time.
You leave with the prompts, the recordings, the workflows written up, and two weeks of email support for the “how did you do that bit” questions.
→ Book a session · What actually happens in a session
2. City Lit
This is the cheapest credible in-person AI teaching in London and it isn’t close. A one-session introduction to generative AI for £139, taught by an actual human, in a room, in central London. If you’re a sole trader who’s never properly used ChatGPT, start here. Not with me.
3. Learning Tree International
The cheapest credible corporate one-day course with a published price and a real public schedule. That combination is rarer than it should be.
4. The Maxy Institute
My closest competitor, and the sharpest-positioned training business in the UK right now. They teach Claude specifically, to individual contributors, in small cohorts, and they publish their prices. Their argument against Anthropic’s own free courses is a good one: Anthropic teaches you Claude, they teach you the assembly.
5. Indexify
One of very few competitors with fully transparent per-package pricing, and they include 30 to 90 days of email support afterwards. Credit where it’s due.
6. QA
If you need a serious, structured, two-day syllabus with real enterprise credibility behind it (Microsoft, NHS, MoJ on the client list), QA is the safe institutional choice. Their governance and AI Act courses fill a gap almost nobody else covers.
7. The Knowledge Academy
They publish prices and they have dates. In this market, that’s worth saying out loud.
8. NobleProg
They will run almost any AI topic, almost anywhere, and they have a real London classroom.
9. Decoded
Their packaging is the smartest in the market. A 60-minute “Demystifying AI” session for the whole company is a very sensible first step for a big organisation.
10. Le Wagon London
The deepest technical content of any London option. Real machine learning hours, real deep learning modules, a genuine campus community.
11. Multiverse, Corndel and Cambridge Spark (the apprenticeship route)
These are serious organisations. Corndel’s partnership with Imperial gives it academic credibility nobody else on this list has. Multiverse publishes its price, its weekly time commitment and its full curriculum, which is unusually honest.
12. General Assembly
The syllabus is genuinely practical: prompt engineering, workflow design, a capstone, and it’s tool-agnostic rather than tied to one vendor.
The independent trainers: the market I compete in
Most of the providers above are institutions. But many people looking for practical AI training are better served by an independent trainer.
That is the category Dreams AI Can Buy operates in, and it is often missed by the larger comparison sites.
Independent trainers typically offer more direct access, greater flexibility and closer tailoring to the client’s work. The trade-off is that quality, capacity, pricing and specialism vary considerably from one person to another.
Nigel Temple runs in-house ChatGPT workshops and keynotes, with about sixteen named workshop formats: beginners, prompt training, managers, sales teams, boards. Ten years as a software trainer before this, 10,000-plus workshop attendees. If you want a confident group session run by someone who has taught for a living for a decade, he’s a serious option. He publishes no prices at all, and tailoring costs extra on top of a bespoke proposal.
Dr Peter Clayton does ChatGPT for beginners, prompt-writing courses and live 1:1 prompt coaching. A deep credential stack behind him and a genuinely useful free content library. His site is showing its age (it still explains Google Bard) and, again, no published prices.
Jonathan Pollinger is the closest thing to me in the UK, philosophically: SME and charity focused, non-technical audiences, concrete about what he actually sets up for you. He’s also a BCS Approved Trainer, which none of the rest of us are. He charges £200 for an hour and £350 for two. The catch, if you’re reading this in London, is that he’s in Cardiff.
Axion Solutions publishes the clearest price ladder of any London team-training provider: £500 for a 90-minute team intro, £1,200 for a half-day deep dive, £2,500 to £4,000 for a programme, £800 a month for a coaching retainer. You also get a one-page UK GDPR AI use policy, which is a smart thing to hand a nervous small business. It is less suitable if you want a single, named specialist trainer: AI training sits alongside the company’s environmental and procurement research work, and the page names no individual trainer, so it is worth confirming who would deliver your session.
Hartz AI is Craig Hartzel’s London outfit. Workshops from around £450 for a half-day, named clients including Checkatrade and GE HealthCare, and Cyber Essentials certification. The offer spans six service lines, so it is worth confirming exactly what a given workshop includes.
Superprof is the floor. 386 AI tutors listed in London, from £15 an hour, averaging £31. Mostly academic and technical: PhD machine-learning tutors, Python tutors, Imperial and Oxford postgrads charging £70 to £100 an hour. If you want to learn machine learning, this is astonishing value and you should use it. As a tutoring marketplace, it offers no discovery, no deliverable and no follow-up, and the tutor will not know your business, so it suits learning the subject more than changing how your business works.
The independent market remains fragmented.
Some strong trainers do not publish prices. Others specialise in particular tools, audiences or regions. Several businesses offer AI training alongside a much broader consulting proposition, which can make the depth of the training offer difficult to assess.
That is one reason I publish my prices and explain exactly what happens during a session.
The whole market on one table
| Provider | Format | Published price | Genuinely for |
|---|---|---|---|
| Dreams AI Can Buy | Live 1:1 / small team, London or online | £199 / £699 / from £1,499 | SME owner-managers, small teams |
| Superprof | Marketplace tutors, 1:1 | From £15/hr (avg £31) | Learning Python and machine learning |
| City Lit | In person, Covent Garden | £139 (£90 concession) | Curious individuals |
| BCS (exam only) | 1-hour exam, self-study | £165 +VAT | Anyone needing a portable certificate |
| Jonathan Pollinger | 1:1 consultancy, online (Cardiff) | £200/hr, £350/2hr | SMEs and charities, outside London |
| Hartz AI | Workshops, London | From ~£450 (half-day) | SME teams |
| Indexify | Half to 2 days, Mayfair or your office | £495 to £1,495 +VAT | London marketing teams |
| Axion Solutions | Team workshops, London | £500 / £1,200 / £2,500–4,000 | London SMEs, charities, public sector |
| Learning Tree | Live online, Canary Wharf | £835 (1 day) | Microsoft 365 businesses |
| Maxy Institute | Live cohort, London or Zoom | £400 to £1,200 per seat | Self-employed knowledge workers |
| QA | Virtual instructor-led | From £3,010 +VAT (2 days) | Corporate and public sector L&D |
| The Knowledge Academy | London classroom | £2,295 (1 day) | Certificate seekers with a budget |
| NobleProg | Instructor-led, Barbican or onsite | From £3,800 (private group) | Companies wanting a formal course |
| General Assembly | Live online cohort | $2,950 (32 hours) | Individual professionals |
| Nigel Temple | In-house workshops, keynotes | Not published | Teams wanting an experienced facilitator |
| Peter Clayton | Workshops, 1:1 prompt coaching | Not published | Beginners, prompt-writing |
| Decoded | Live, in person or virtual | Not published | Corporate L&D |
| Le Wagon | 9 weeks FT / 6 months PT | Not published | Career-changers |
| Corndel / Cambridge Spark | Apprenticeship, 12 to 22 months | Not published (levy) | Levy-paying employers |
| Multiverse | Apprenticeship, 13 months | £13,000 (levy-funded) | Levy-paying employers |
Three things stand out from the table.
Much of the market still does not publish prices
Seven of the twenty entries publish no standard price.
Bespoke organisational work will always require scoping, but buyers should not need to complete a discovery process simply to understand whether a course costs £500 or £5,000.
Providers including City Lit, Learning Tree, Axion, Maxy Institute, Indexify and Multiverse make comparison easier by publishing clear figures.
Large providers rarely design their offers around small businesses
Apprenticeship providers are built around levy funding and programmes lasting 12 months or more.
Corporate providers price and package their services for L&D departments. Le Wagon serves career-changers, while City Lit provides accessible introductory education.
There is a clear gap for small companies that want to apply AI to their actual work without buying a long programme or generic corporate course. Independent trainers and smaller specialist providers largely serve that market.
£200 to £700 is the core small-business market
Jonathan Pollinger charges £200 an hour. My Power Hour is £199. Hartz AI starts at approximately £450 for a half-day. Axion charges £500 for a team introduction, and my bespoke 1:1 session is £699.
That is the most relevant comparison range for many small-business buyers.
Below roughly £150, the offer is usually introductory education. Above £1,200, you are more likely to be paying for a full team session, a longer course, accreditation, institutional infrastructure or a recognised brand.
Start with the free options
Free AI training is better than it has ever been.
If your budget is zero, or you are still learning the fundamentals, several of these resources are genuinely useful.
- The government’s AI Skills Boost and AI Skills Hub are free to UK adults and are being promoted to small businesses through organisations including the FSB, the Institute of Directors and the British Chambers of Commerce.
- Anthropic Academy is free and includes material for non-technical Claude users, alongside training on Claude Code, Cowork and Skills.
- OpenAI Academy covers topics ranging from foundational ChatGPT use to workflows and agents.
- Microsoft Learn provides free Copilot learning paths, including material on rollout and adoption.
- DeepLearning.AI’s short courses are also excellent for people who want more technical depth.
- learnautocomplete.com is a free, no-sign-up course I built myself. Eight hands-on modules, about an hour in total, where you drive a working replica of a language model and watch it predict the next word. It is aimed at founders and teams who want the intuition behind how these tools actually work, without the jargon. It teaches understanding rather than application, so it sits alongside the resources above rather than replacing any of them.
Where free training reaches its limit
Free courses teach you how a tool works in general.
They cannot inspect your current processes, understand your team, work with your documents or help you decide which workflow is worth changing first.
That is the gap paid training should fill.
Start with the free material. Pay for support when you need help applying it to your own work.
When another provider is a better choice
I’m not the best fit for every requirement. Here is where I would direct you instead.
You need a recognised certificate
If procurement, HR or a prospective employer requires a formal credential, consider the BCS Foundation Certificate in AI.
The exam costs £165 +VAT and provides a recognised, vendor-neutral qualification. QA and NobleProg are options if you also want a structured course leading towards certification.
You want to become an AI engineer
Look at Le Wagon, a technical bootcamp or an eligible apprenticeship programme.
A practical 90-minute business session cannot replace months of Python, machine learning and software development training.
You need to train 200 employees
That requires programme design, facilitation capacity, adoption support and consistent delivery across multiple cohorts.
For that, speak to Exponential Partners or a large provider such as QA, Decoded or an apprenticeship specialist.
You have apprenticeship levy funding
Speak to Multiverse, Corndel or another eligible provider before paying directly for a long-form programme.
The funding already available to your organisation may cover a substantial part of the requirement.
You have never used ChatGPT or Claude
Begin with a free introductory module or a City Lit course.
My sessions are most valuable once you understand the basics and want to apply the tools to real work.
You need an organisation-wide AI strategy
That is a consulting engagement rather than an individual training session.
A strategy project should cover priorities, governance, technology, operating models, adoption and implementation. Exponential Partners provides this type of work separately from Dreams AI Can Buy training.
Questions people actually ask me
How much does AI training cost in the UK?
Anywhere from free to £13,000. The realistic range for a small business is £139 for an introductory evening class (City Lit), £199 to £699 for a live 1:1 session, £835 to £2,295 for a one-day corporate course, and roughly £1,500 to £3,800 for a group or team day. Apprenticeship programmes run to £13,000 but are funded by the apprenticeship levy, so they cost levy-paying employers nothing directly.
What is the best AI training for a small business?
It depends on whether you want to understand AI or use it. For understanding, the free government AI Skills Boost modules or a £139 City Lit class will do it. For use, you want live training built on your own tools and workflows, because generic courses cannot tell you what AI does with your order book. That is a live 1:1 or a team session, and it is what I do.
Is free AI training good enough?
For foundations, yes. Anthropic Academy, OpenAI Academy, Microsoft Learn and the UK government AI Skills Boost are all genuinely good and cost nothing. What they cannot do is apply AI to your specific business, because they do not know it. Start free. Pay only when you are stuck on your own workflows.
Do I need an AI certificate?
Only if someone is asking you for one. The BCS Foundation Certificate in AI is the recognised, vendor-neutral option and the exam is £165 +VAT. It is a certificate, not a capability. A one-hour multiple-choice exam will not make anyone better at using AI.
What is the difference between AI training and an AI apprenticeship?
Training is short (an hour to a few days) and you pay for it. An apprenticeship is 12 to 22 months, is funded by the apprenticeship levy, and is only available to employers who pay the levy and have eligible staff. Note that apprenticeship funding is tightening: from January 2026, Level 7 funding is restricted to apprentices aged 16 to 21, with narrow exceptions for care leavers and those with an EHC plan.
Who is the best AI trainer in London?
There is no single best provider for every buyer.
Corporate L&D teams should consider QA or Decoded.
Individuals looking for an affordable introduction should consider City Lit.
Self-employed professionals who specifically want to build around Claude should consider the Maxy Institute.
Teams looking for an experienced group facilitator should consider Nigel Temple, Axion Solutions or Hartz AI.
Small businesses that want to apply AI directly to their own workflows during a live session should consider Dreams AI Can Buy.
The best choice depends on the outcome you need, the size of the audience, whether accreditation matters and how closely the training must be tailored to your business.
Should I hire an independent AI trainer or a training company?
An independent gets you the person who actually knows the material, usually at a lower price, with no account manager in between. A training company gets you a certificate, a schedule, an invoice your finance team recognises, and the ability to put 200 people through the same programme. If you are a small business, hire the independent. If you are a corporate with a compliance requirement, hire the company. Ask any independent one question before you book: how much time do you spend building with these tools versus talking about them?
If you want to talk
If you’re not sure which of these you need, message me and I’ll tell you honestly. Sometimes the answer is a free course and a fortnight of trying. Sometimes it’s someone else on this list. And sometimes it’s ninety minutes with me and your actual work on the screen.
Last verified: 14 July 2026. Prices in this market move constantly. If you find one that’s wrong, tell me and I’ll fix it.
Written by Riz Pabani, AI Trainer based in London. MIT AI Certified, 20+ years in technology.